Twitter unfollowing trend?

Yesterday, on Twitter, Loic Le Meur decided to unfollow everyone he was following. Interestingly, he kept all his followers though.

Then today, Jason Calacanis has done the same thing – kept all his followers, but unfollowed them all!

This has to be seen as a crazy business move for Loic, as the producer of twhirl – a tool for managing your twitter account! Surely, having to dump those he followed because he could not keep up is hardly an endorsement of his software?

Jason Calacanis making this move is far less surprising.  He has a hardcore of followers, who will follow him regardless of what he does.

Twitter unfollow trend

I might be wrong, but I think more highly-followed Twitter users will copy what Loic and Jason have done.  Loic seems to have set a trend and made it OK for “Twitter celebrities” to delete all those they follow, whilst holding onto their ‘followers’ so they can broadcast to them.

What do you think?

Tags: twitter

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