Latest web design trends in the industry

The web design industry continues to go through a lot of changes over the years, with so many advancements in the industry.  Whether you’re a  Web design company that has over 300 clients, or you’re just getting started in the industry, it’s clear that web design isn’t going anywhere anytime soon. The internet users are demanding more from their online experience than merely good looking websites.

They want information, ease of navigation and interactive websites. This is the reason that website trends have been changing ever since the internet became readily accessible and available to the masses. It was in 1994 when Bill Gates said that content is king and this remains true even today. This is the reason that nowadays website design is more content related and even if attention is paid to aesthetics the effort of the web designers is to create a positive experience for the internet users. Let us look at some of the latest website design trends in the industry.

Layouts that emphasize content

The arrangement of the design elements within a structure should be such that the reader is easily able to focus on the message without a slack in the speed of reading. All designers around the globe have realized that people visit websites for the content. The ultimate role of the design of a website is to present the content in an efficient, intuitive and delightful manner. This is one of the reasons why website design has shifted from skeuomorphic design towards a more minimalistic style.

Better collaboration between designers and between designers and developers

Website design has taken on a more influential role in shaping businesses, and this is the reason that more attention is being paid to the collaboration of the designers with both their fellow designers and developers. This collaboration has been made necessary because of the massive proportions of the web and mobile apps that are being created today. Huge platforms like Google, Twitter, Facebook and LinkedIn don’t just require large design teams, but also better ways for designers to stay on the same page. This, in turn, means more collaboration and more communication. Many different tools have come up to help in this cooperation and communication.

When it comes to the collaboration between designers and developers lot of attention is being paid to the hand-off stage. Where designers used to hand off massive packages of static images and specs, they are not sharing dynamic visualization enabled by different tools.

Improved design to development workflows

The tools meant for designing and prototyping are becoming more and more mature, and this has led to the transformation of the traditional hand-off from static to more dynamic visualization. These range from animated keynote files to fully functional websites. This, in turn, has shortened the feedback loop and has led to improvement in design and development team agility along with lowering frustration levels. It also enables better communication with the clients where in some cases client meetings become live working sessions.

Big bold type

As designers realize that the focus of a website should be on content, more and more websites feature lines of relevant and inspiring copy which is set in fonts that are just as big and bold as the message. This trend can be seen in many of the latest website designs

If you conduct some research online, you will come across many other web design trends that designers are following nowadays. This will give you many innovative ideas for the design of your website.

Tags: web design

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