I was reading this post on mashable earlier, from one of my favourite tech bloggers, Jennifer Van Grove. It’s about a new ‘tweet notification’ feature that Twitter are planning to add, for people who use the Twitter website to tweet.
Twitter business model to include advertising?
This got me thinking. In recent weeks, Twitter has made a number of significant improvements to the functionality of the main Twitter website. Most recently we saw the addition of the superb Twitter Lists feature, but Twitter are ALSO working on a new retweet feature too. These improvements have one thing in common; they render web-based apps like Tweetdeck and (my favourite) Seesmic Desktop less and less essential.
Here’s why this matters…
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CNN’s poorly-advised coverage of the balloon boy hoax story, could mark a change in the way mainstream news is reported. By trying to take on services such as Twitter, by releasing ‘news’ super-fast, the reliability of stories is suffering. Here’s what I think is happening…
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Once again, hundreds or maybe thousands of people, attending the SAME event at the SAME time are ‘live blogging’ the SAME content to (mostly) the SAME people. So-called ‘live blogging’ was once a useful practice, where a small number of people attending an event, would send key messages via Twitter, to their targeted followers.
However, today – when almost every attendee at these events is tweeting everything they hear, live blogging has become (at best) a nuisance for Twitter users.
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When Matt Mullengweg announced that Wordpress.com was installing RSS Cloud on it’s 7.5 million blogs, something amazing happened!
All of a sudden, blogs on the Wordpress.com platform became almost real-time. In other words, posts will be broadcast almost immediately; allowing bloggers to both deliver real-time content to their RSS subscribers AND potentially share real-time comments with their readers. Here’s why I think this is such a big deal!
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Blogging is experiencing (yet another) resurgence it seems. However, this time, it looks like the very sites that were accused of killing blogs, are now responsible for making them more popular than ever.
That’s right: Twitter, Facebook and co are actually making blogs more popular than ever before. Read on to find out why!
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So, FaceBook has acquired FriendFeed – But why? It wasn’t for the platform and with a quarter of a billion users, FaceBook didn’t need to buy the relatively small FriendFeed user-base either.
However, by acquiring FriendFeed, FaceBook have bought something, which is of massively greater value to them as a company!
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Twitter users seem to be a pretty serious bunch, according to research. Just 0.3% of Twitter users claim that they use Twitter for fun!
Rather worryingly, 41.6% claim to use Twiter to keep in touch with friends. So, how come they don’t have fun with their friends?
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How’s this for timing? Today we decided to add the TweetMeme Twitter button to our blog & then, we end up writing about TweetMeme for the first time. That’s because they have just accused a app rival (called ReTweet) of copying their idea – Oh, and some of their code too!
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As you will have heard, this week saw a Twitter employee’s Gmail account hacked, leading to the unauthorised publication of a number of “sensitive” Twitter company documents. Thankfully for Twitter, these documents were more embarrassing than damaging – but the fact they were compromised serves as an important lesson for us early adopters!
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Twitter has finally started placing paid advertisements on twitter.com. The new, paid ads have been placed in the same place as the previous, non-paid ads (what Twitter call ‘definitions’ – see screenshot in the full post for more!)
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The last 12 months has seen amazing growth figures for the world’s hottest social media property. Year on year, Twitter’s growth stands at an amazing 1448%. However, month on month Twitter’s growth has slumped to just 7%! Read on…
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bing.com has hit the headlines here in the UK, 2 days before its official launch. It seems that users are able to view pornographic videos, without leaving bing.com. By simply hovering the mouse pointer over the video stills. Read on…
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If you are a regular Twitter user, you will already know about the massive screw-up that has happened over the past 24 hours.
Is this yet more proof that Twitter’s team are too focused these days, on hanging out with their new celebrity friends – to engage their users and provide what their users want? Read on….
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Remember how Google came form nowhere to pretty-much own online search and Internet advertising? Well, it seems Twitter is planning a similar move; according to comments made this week by Twitter’s own Santosh Jayaram (a Google Search Quality Manager until recently.)
Here’s why this may not be good news for Twitter users…..
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Research shows that Twitter’s retention rate (the number of new users, who return after a period of 1 month), is below 40%. This is lower than many expected and means Twitter is losing new users almost twice as fast as either FaceBook or MySpace were, when they were at the same stage in their development. Here’s why this matters….
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