Net@Night stays on but i think that’s because of Amber Maccarthur.

I think podcast creators like Leo Laporte and Revision3 need to keep a wary eye toward their advertising dollars, but I don’t think they’re going away any time soon. If they do go away, I’ll cry.

When it comes to mentioning sponsors: The cool thing about Leo is that he incorprorates them into his shows. He doesn’t just use a pre-recorded spot every time.

An excellent comment – thanks.

Which TWiT podcasts do you guys listen to?
I listen to TwiT, Windows weekly, Mac Break and occasionally Security now.

Would appreciate your feedback!

Those listeners who accuse Leo of “jumping shark” just don’t get it. I’m with Samuel Chaboya that “the content” is just chit chat. This is a sure sign that Leo is spreading himself way too thin, his productions are lacking quality content and he is too comfortable with the numbers to think people will listen anyway- regardless of all the ads. The old way of having a guest, turn on the mic without a plan technique and toss in some ads is the radio version of a talking head on television – BORING.

“Jumping Monkeys” and “Munchcast” podcasts? he may be getting paid to produce these but it is a complete waist of his time and not worth it in the long run. Leo should cut the fat and give his audience something to chew on.

yes, I am a keen follower of Leo’s work because I consider him to be the best in his field. I think you are being a little unfair complaining about the way he mentions his sponsors, as it is their sponsorship money that funds the whole business. No sponsors, no shows.

I agree about Calacanis’ constant bragging about his new car (Jason, you have a great car – we get it!)

Nice blog jim.

@Mike
I checked with what the post said and they are right, it does show twit.tv numbers down over the last quarter.

The only reason he was on all them shows this past week, was to try and get some listeners for his own shows. Oldest trick in the book is to turn up on other podcasts, when your own are not doing well, to get some new listeners.

Is that why he went to his longtime friends Scoble and the Buzz guys in the same week?

Am I the only one whos noticed that Leo’s shows are devoting more and more time to sponsor messages? Its like he’s desperate to sell something for them; maybe because hes worried they will leave?

Thanks for the comment. As stated in the post, I’m a fan of Leo’s work and simply asked a question. How can you call BS on someone asking a question?

I also used compete.com and then checked that against alexa to get a rough idea of the direction of traffic to Leo’s site and not just alexa, as you suggested. As I said in the post Chris, these two metrics were not totally accurate – simply useful for showing trends.

I think Leo’s site numbers do matter – as his site, hosts the live content he produces. If the number of people viewing that content / advertising really is down, (and I hope the stats are wrong) could that impact advertisers?

You mentioned that all sites take a dip during the holidays. I took a look at some of my other favourite podcasters and saw the exact opposite. Take a look at Cali Lewis’s numbers over the same period (or Robert Scoble’s) and you will see they gained; as did Cnet, crankygeeks, dl.tv and many other podcast providers.

I agree 100% with you about the accuracy of third party stats providers like alexa and compete. I was just asking the question, that’s all.