I was surprised to read the FM article on TechCrunch, and I look at it from two different perspectives:

1. Arrington feels like he’s getting screwed and is issuing a fatwa against the service (opening up for new bidders?).

2. This is just a reminder of who’s the boss… a little leverage intended to spur talks for better advertising terms.

I sort of felt like I was reading a tabloid magazine at the grocery store checkout!