Comments on: The BBC love-in with iPhone continues http://www.thetechnewsblog.com/2008/06/10/the-bbc-love-in-with-iphone-continues/ Tech news | Tech views | Geeky goodness Sat, 06 Mar 2010 12:48:18 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: iPhone, The BBC and me | The Tech News Blog http://www.thetechnewsblog.com/2008/06/10/the-bbc-love-in-with-iphone-continues/comment-page-1/#comment-38594 iPhone, The BBC and me | The Tech News Blog Wed, 04 Nov 2009 14:27:07 +0000 http://thetechnewsblog.wordpress.com/?p=53#comment-38594 [...] As you may already know, my last blog post was picked up by the BBC. You can read my post (and some VERY funny comments from someone called Ryker) by clicking here. [...] [...] As you may already know, my last blog post was picked up by the BBC. You can read my post (and some VERY funny comments from someone called Ryker) by clicking here. [...]

]]> By: Ian http://www.thetechnewsblog.com/2008/06/10/the-bbc-love-in-with-iphone-continues/comment-page-1/#comment-1195 Ian Sat, 07 Feb 2009 22:28:00 +0000 http://thetechnewsblog.wordpress.com/?p=53#comment-1195 "The iPhone has a very small share of the uk market. " You need to do some research. The bias here is a joke “The iPhone has a very small share of the uk market. ” You need to do some research. The bias here is a joke

]]> By: Matt http://www.thetechnewsblog.com/2008/06/10/the-bbc-love-in-with-iphone-continues/comment-page-1/#comment-129 Matt Wed, 11 Jun 2008 16:15:40 +0000 http://thetechnewsblog.wordpress.com/?p=53#comment-129 I think the BBC freely promote apple products especially the I-phone & I don't pay my licence fee for that purpose! I blogged about this the other day after hearing it on Radio 1 & think why! I think the BBC freely promote apple products especially the I-phone & I don’t pay my licence fee for that purpose!
I blogged about this the other day after hearing it on Radio 1 & think why!

]]> By: Si Reg http://www.thetechnewsblog.com/2008/06/10/the-bbc-love-in-with-iphone-continues/comment-page-1/#comment-123 Si Reg Wed, 11 Jun 2008 09:10:57 +0000 http://thetechnewsblog.wordpress.com/?p=53#comment-123 I wouldn’t go as far as saying the BBC is on the take from Apple, but the sheer volume of Apple articles, be it the phone or other things is quite staggering. Even the computer props in their programmes seem to mostly be Mac. I’ve just trawled through the last 18 months of articles and it’s very obvious that Mac is not only over represented, but that “rival” brands such as Microsoft seem to be approached from a negative slant to begin with. They are represented, but in a much more critical manner. To me there seems no doubt they are pro Mac and anti Microsoft just from the words used in their journalism. It’s often subtle, but very obvious when you go looking for it. According to the BBC, the iphone revolutionised the industry. Then why is it such a small player? And do the BBC not realise that touch screens and music playing phones have been around for 5 years? Then there’s the Xbox 360. An amazing success. It did the unthinkable. It dethroned the mighty Sony Playstation. Sure the Wii took the overall sales title, but Microsoft did extremely well to become the best selling top end console. Millions more sold than the playstation, or the iphone for that matter. Yet if you read the console articles, you would think that Sony still ruled the world. BBC The coverage is totally out of touch with the reality the market. The BBC even handed Sony an “interview” two months ago that read like a giant advert for the PS3. Then of course we have Macs on Spooks, Macs on House Hunt, Macs on Hustle…… I wouldn’t go as far as saying the BBC is on the take from Apple, but the sheer volume of Apple articles, be it the phone or other things is quite staggering. Even the computer props in their programmes seem to mostly be Mac.

I’ve just trawled through the last 18 months of articles and it’s very obvious that Mac is not only over represented, but that “rival” brands such as Microsoft seem to be approached from a negative slant to begin with. They are represented, but in a much more critical manner.

To me there seems no doubt they are pro Mac and anti Microsoft just from the words used in their journalism. It’s often subtle, but very obvious when you go looking for it. According to the BBC, the iphone revolutionised the industry. Then why is it such a small player? And do the BBC not realise that touch screens and music playing phones have been around for 5 years?

Then there’s the Xbox 360. An amazing success. It did the unthinkable. It dethroned the mighty Sony Playstation. Sure the Wii took the overall sales title, but Microsoft did extremely well to become the best selling top end console. Millions more sold than the playstation, or the iphone for that matter. Yet if you read the console articles, you would think that Sony still ruled the world. BBC The coverage is totally out of touch with the reality the market.

The BBC even handed Sony an “interview” two months ago that read like a giant advert for the PS3.

Then of course we have Macs on Spooks, Macs on House Hunt, Macs on Hustle……

]]> By: Tech News Blog Editor http://www.thetechnewsblog.com/2008/06/10/the-bbc-love-in-with-iphone-continues/comment-page-1/#comment-122 Tech News Blog Editor Wed, 11 Jun 2008 07:05:53 +0000 http://thetechnewsblog.wordpress.com/?p=53#comment-122 @Mukundhan The BBC gave masses of free publicity to iPhone BEFORE it was even official. The BBC gave publicity to what was just rumours. This added to APPLE'S superb pre-launch PR. In other words, the BBC were NOT reporting news - they were spreading iPhone's 'buzz' before the launch of the product. Companies PAY marketing and PR experts to do this for them, because it is worth (potentially) millions in sales. I don't think the BBC's insane amount of publicity for iPhone did anything like that for Apple - but it DID help Apple shift more iPhones into the UK. This is 100% NOT allowed by the BBC's charter. The BBC is not allowed to promote any Company, product or service in the UK. @Mukundhan

The BBC gave masses of free publicity to iPhone BEFORE it was even official. The BBC gave publicity to what was just rumours.

This added to APPLE’S superb pre-launch PR.

In other words, the BBC were NOT reporting news – they were spreading iPhone’s ‘buzz’ before the launch of the product. Companies PAY marketing and PR experts to do this for them, because it is worth (potentially) millions in sales.

I don’t think the BBC’s insane amount of publicity for iPhone did anything like that for Apple – but it DID help Apple shift more iPhones into the UK.

This is 100% NOT allowed by the BBC’s charter. The BBC is not allowed to promote any Company, product or service in the UK.

]]> By: Tech News Blog Editor http://www.thetechnewsblog.com/2008/06/10/the-bbc-love-in-with-iphone-continues/comment-page-1/#comment-117 Tech News Blog Editor Wed, 11 Jun 2008 06:58:37 +0000 http://thetechnewsblog.wordpress.com/?p=53#comment-117 @NotRyan, I am guessing you are not from the UK? If you were, you would know that the BBC is NOT ALLOWED to promote a product, company or service. <strong>The rules governing advertising on the BBC are so strict, that you are not even allowed to post a comment in their blog that carries the name of your company. You cannot even submit a comment to a BBC blog, if your username is linked to your business! Yet, iPhone gets all that advertising!!</strong> No matter how many people love the iPhone, the BBC can only report on it if their report is news. By publicising the pre-launch so heavily, the BBC have given iPhone hundreds of thousands of pounds worth of publicity - something they are simply not allowed to do. @NotRyan,
I am guessing you are not from the UK?

If you were, you would know that the BBC is NOT ALLOWED to promote a product, company or service.

The rules governing advertising on the BBC are so strict, that you are not even allowed to post a comment in their blog that carries the name of your company. You cannot even submit a comment to a BBC blog, if your username is linked to your business! Yet, iPhone gets all that advertising!!

No matter how many people love the iPhone, the BBC can only report on it if their report is news. By publicising the pre-launch so heavily, the BBC have given iPhone hundreds of thousands of pounds worth of publicity – something they are simply not allowed to do.

]]> By: Mukundhan http://www.thetechnewsblog.com/2008/06/10/the-bbc-love-in-with-iphone-continues/comment-page-1/#comment-116 Mukundhan Wed, 11 Jun 2008 04:56:42 +0000 http://thetechnewsblog.wordpress.com/?p=53#comment-116 Jim, i was linked to your site from Hillman's blog. I haven't followed much of BBC's promotion and i am not sure which side to take. Assuming what you pointed out was true, i just wanted to say something. With the competition the media industry is facing these days, it has become a requirement for them to be dependent on commercialization. I don't call that brand dilution. Atleast BBC does not resort to sensationalism and glamour to sell their news like other news channels do. If(as another comment pointed out), the Iphone is not really worth its promotion, then the BBC must be socially responsible and not promote the product. Jim, i was linked to your site from Hillman’s blog. I haven’t followed much of BBC’s promotion and i am not sure which side to take.
Assuming what you pointed out was true, i just wanted to say something. With the competition the media industry is facing these days, it has become a requirement for them to be dependent on commercialization. I don’t call that brand dilution. Atleast BBC does not resort to sensationalism and glamour to sell their news like other news channels do.
If(as another comment pointed out), the Iphone is not really worth its promotion, then the BBC must be socially responsible and not promote the product.

]]> By: NotRyan http://www.thetechnewsblog.com/2008/06/10/the-bbc-love-in-with-iphone-continues/comment-page-1/#comment-115 NotRyan Tue, 10 Jun 2008 23:06:58 +0000 http://thetechnewsblog.wordpress.com/?p=53#comment-115 Jim, when you look at your site's statistics since you posted this story, you will see that the BBC's coverage is easily justified by the public's interest in the device. If anything, your question should not be "<i>Are the BBC right to GIVE hundreds of thousands of pounds worth of free publicity to Apple?</i>", but "<i>Are the BBC right to ACCEPT hundreds of thousands of visitors worth of free publicity from Apple to their news website?</i>". Jim, when you look at your site’s statistics since you posted this story, you will see that the BBC’s coverage is easily justified by the public’s interest in the device.

If anything, your question should not be “Are the BBC right to GIVE hundreds of thousands of pounds worth of free publicity to Apple?“, but “Are the BBC right to ACCEPT hundreds of thousands of visitors worth of free publicity from Apple to their news website?“.

]]> By: Tech News Blog Editor http://www.thetechnewsblog.com/2008/06/10/the-bbc-love-in-with-iphone-continues/comment-page-1/#comment-119 Tech News Blog Editor Tue, 10 Jun 2008 21:26:42 +0000 http://thetechnewsblog.wordpress.com/?p=53#comment-119 @perry Ive had lots of comments from BBC staff - none have answered the actual question. Perhaps they can't? @perry

Ive had lots of comments from BBC staff – none have answered the actual question.

Perhaps they can’t?

]]> By: Tech News Blog Editor http://www.thetechnewsblog.com/2008/06/10/the-bbc-love-in-with-iphone-continues/comment-page-1/#comment-120 Tech News Blog Editor Tue, 10 Jun 2008 19:52:11 +0000 http://thetechnewsblog.wordpress.com/?p=53#comment-120 Dear EVERYONE! I have literally just seen the post Jeremy Hillman wrote about this blog. I was curious why so many of you were commenting here (this blog's only a few weeks old and not even picked up by search engines yet!) Yep, this blog, which is just a hobby for me, is now being reported about by the world's largest news gathering company - and I am still wondering why no one at the BBC has actually answered my original question. Dear EVERYONE!

I have literally just seen the post Jeremy Hillman wrote about this blog. I was curious why so many of you were commenting here (this blog’s only a few weeks old and not even picked up by search engines yet!)

Yep, this blog, which is just a hobby for me, is now being reported about by the world’s largest news gathering company – and I am still wondering why no one at the BBC has actually answered my original question.

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